Qual-E is EthosMR's end-to-end qual platform: recruit, schedule, interview live or with AI, transcribe, translate, clip and analyse — in one place.
HD video IDIs and groups with a private observer backroom, live notes and one-click highlight markers.
Qual-E runs natural, probing conversations straight from your discussion guide — at any scale, any hour.
Automatic, speaker-labelled transcripts with instant translation so global fieldwork reads like local.
Tag moments, clip quotes and assemble shareable reels your clients will actually watch.
Themes, sentiment, unmet needs and recommendations per session, synthesised into a project report.
Ask questions across every project and get answers grounded in verbatim evidence.